Latest News & articles

Understanding store demand

Measuring demand offers insights into when, where and how many people are visiting your stores. Analyzing the demand for the store also sheds light on how effective your marketing and promotion campaigns are at attracting shoppers in-store.

Post by

Ghita EL Haitmy

Articles

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

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Understanding how shoppers navigate through your stores

How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in ‘Customer Experience’ and optimize accordingly.

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The problem with POS data

Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.

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Company News

Press Release - Seed Round

Aura Vision, a startup providing in-depth analytics to offline retailers, today announces it has raised a $1.1M Seed round, from a mix of angel investors, angel funds and corporate venture funds.

Articles

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

Articles

Understanding how shoppers navigate through your stores

Articles

The problem with POS data

Articles

Data VS Privacy - The big balancing act

The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.

COVID-19 global lockdown roundup

The World Health Organisation has escalated the coronavirus outbreak from an epidemic to a pandemic. The world is reacting to the spread of the Corona Virus by implementing measures to slow the spread. This is truly a historic moment, with more than a third of the world’s population living under some form of lockdown.

Guides

Post Covid-19 Retail - Part 1

In this blog post, we will be looking at some of the long-term effects to anticipate once the stores re-open. With normal life coming to a rapid stop, is important to remember that this pandemic will come to an end and normal life will return. When it does, it is very likely that the following aspects of retail will change.

Post Covid-19 Retail - Part 2

While some retailers are seeing decreased demand and customers shifting to online channels, others are facing astronomical spikes in demand. Grocery retailers, in particular, are dealing with significant out-of-stock situations on many key products as consumers hoover up supplies perceived to be essential. The ability to predict and manage demand has never been more important.

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The evolution of fashion stores post COVID-19

Most developed countries are overpopulated with fashion stores. If we had to hazard a guess as to what will change in the world of fashion retail post-COVID 19, it would be that the number of stores will decrease, but the quality of the stores on the high street or in your local mall is more likely to be improved.