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Retail Reinvented: The Path to Consistent and Personalized Customer Experiences
Marketing

Retail Reinvented: The Path to Consistent and Personalized Customer Experiences

Retailers who want to stay ahead of the curve need to adapt their business models and customer experiences to meet the needs of this new digital landscape.

Google’s Product Studio, Laneige’s Virtual Store, and Maximizing ROI with Retail Digital Signage.
Newsletter

Google’s Product Studio, Laneige’s Virtual Store, and Maximizing ROI with Retail Digital Signage.

Google has launched Product Studio, a new tool that allows merchants to create high-quality product images using generative AI.

Exploring the Future of Retail through In-Store Analytics: How Aura Vision is Revolutionizing the Retail Landscape
Marketing

Exploring the Future of Retail through In-Store Analytics: How Aura Vision is Revolutionizing the Retail Landscape

Aura Vision helps retailers create a more personalized shopping experience by identifying customer interests and preferences and targeting them with relevant offers and promotions.

Augmented Reality is not just for your online customers
Newsletter

Augmented Reality is not just for your online customers

Augmented reality (AR) is becoming increasingly popular in the retail sector, especially in the fashion industry. AR can be used to create virtual dressing rooms, offer AI-driven fashion advice, and more.

Exploring the Cutting-Edge AI Applications Enhancing In-Store Operations.
Newsletter

Exploring the Cutting-Edge AI Applications Enhancing In-Store Operations.

Retailers can leverage generative AI, such as ChatGPT 4, to enhance their customer service and employee support capabilities. This type of AI can provide quick and accurate responses to queries related to product availability, location, and pricing.

Tonal: Ushering in a New Era of Home Fitness with Fresh Funding and Leadership
Articles

Tonal: Ushering in a New Era of Home Fitness with Fresh Funding and Leadership

Tonal has raised $130 million in new funding, led by major investors.

Store managers, here is how you can turn holiday season challenges into high growth opportunities
Marketing

Store managers, here is how you can turn holiday season challenges into high growth opportunities

Rachel Williamson, the chief strategy advisor and founder of Running Great Stores & Aura Vision's CEO, Daniel Martinho-Corbishley, explore how retail store managers can use the holiday season to reposition for high growth into opportunities—if they make bold, data driven decisions.

Top 4 Computer Vision Applications in Retail Industry
Articles

Top 4 Computer Vision Applications in Retail Industry

Computer vision embarked on big data in many groundbreaking ways. However, it reached its popularity when Google Street View had introduced in 2007. The retail industry has been one of the first industries to make use of this incredible technology. Today, numerous applications of computer vision enhance business processes and provide better service to customers in the retail industry.

The Power Of Data For Brick-And-Mortar Stores.
Articles

The Power Of Data For Brick-And-Mortar Stores.

For eCommerce platforms, customer data is easy to track, monitor, and use. However, for brick-and-mortar stores, there are fewer options when it comes to data collection. This doesn't mean that collecting and analysing data is impossible. Here are some ways retailers could collect data in-store.

Top 3 things that make a traffic solution truly scalable
Guides

Top 3 things that make a traffic solution truly scalable

If you are currently considering a more scalable traffic solution, then here are three features to look for:

Press Release - Seed Round
Company News

Press Release - Seed Round

Aura Vision, a startup providing in-depth analytics to offline retailers, today announces it has raised a $1.1M Seed round, from a mix of angel investors, angel funds and corporate venture funds.

What is In Store Optimization?
Articles

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

Understanding how shoppers navigate through your stores
Articles

Understanding how shoppers navigate through your stores

How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in ‘Customer Experience’ and optimize accordingly.

The problem with POS data
Articles

The problem with POS data

Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.

Data VS Privacy - The big balancing act
Articles

Data VS Privacy - The big balancing act

The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.

COVID-19 global lockdown roundup

COVID-19 global lockdown roundup

The World Health Organisation has escalated the coronavirus outbreak from an epidemic to a pandemic. The world is reacting to the spread of the Corona Virus by implementing measures to slow the spread. This is truly a historic moment, with more than a third of the world’s population living under some form of lockdown.

Post Covid-19 Retail - Part 1
Guides

Post Covid-19 Retail - Part 1

In this blog post, we will be looking at some of the long-term effects to anticipate once the stores re-open. With normal life coming to a rapid stop, is important to remember that this pandemic will come to an end and normal life will return. When it does, it is very likely that the following aspects of retail will change.

Post Covid-19 Retail - Part 2

Post Covid-19 Retail - Part 2

While some retailers are seeing decreased demand and customers shifting to online channels, others are facing astronomical spikes in demand. Grocery retailers, in particular, are dealing with significant out-of-stock situations on many key products as consumers hoover up supplies perceived to be essential. The ability to predict and manage demand has never been more important.

The evolution of fashion stores post COVID-19
Articles

The evolution of fashion stores post COVID-19

Most developed countries are overpopulated with fashion stores. If we had to hazard a guess as to what will change in the world of fashion retail post-COVID 19, it would be that the number of stores will decrease, but the quality of the stores on the high street or in your local mall is more likely to be improved.

Who drank all the coffee?
Articles

Who drank all the coffee?

Our office had a burning question - who drank all the coffee? We answered this question using computer vision.

Smart Retail Serves Retailers and Consumers
Marketing

Smart Retail Serves Retailers and Consumers

Leveraging a network of retail-tech channels creates a connected and tangible shopping experience, and a framework for retail analytics.

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