In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.
When we talk of ISO we are trying to achieve a number of things for several groups;
Put simply ISO is a data-driven system of increasing the in-store conversions, sales conversion, and the average purchase value in a physical store. The ways in which you can learn more about your retail environments have evolved significantly in the last couple of years.
At Aura Vision, we use computer vision and your existing security cameras to deliver the clearest view of performance. Once we have a clear view of performance, we can start to spot previously unseen patterns and trends, whilst correlating costs to revenue and identifying the drivers for success in your stores. By integrating with your existing security cameras we can help you optimise the following: