Ghita EL Haitmy

As a growth consultant, Ghita focuses on branding, positioning and raising awareness of Aura Vision's value to drive prospects and support the growth of the company's portfolio.
Articles

Tonal: Ushering in a New Era of Home Fitness with Fresh Funding and Leadership

Tonal has raised $130 million in new funding, led by major investors.

Company News

Driving Innovation Through Partnership: VMO2 x Aura Vision

This partnership highlights the power of collaboration between a corporate giant like VMO2 and a startup disruptor like Aura Vision. By combining our expertise, we've enabled VMO2 to stay competitive and thrive in the rapidly changing retail landscape.

Let's go physical in 2023! - How are retailers defying the death of Brick-and-Mortar?

RetailTech 50 celebrates businesses of all sizes creating original tech solutions for physical retail and eCommerce companies.

Articles

Secrets of store success: Exploring Aldi's case

Aldi has been making waves in the retail industry for years, proving that low prices don't have to come at the cost of quality. With over 10,000 stores worldwide, the German company has become a force to be reckoned with, surpassing competitors such as Walmart and Kroger in terms of growth rate..

Articles

Top 4 Computer Vision Applications in Retail Industry

Computer vision embarked on big data in many groundbreaking ways. However, it reached its popularity when Google Street View had introduced in 2007. The retail industry has been one of the first industries to make use of this incredible technology. Today, numerous applications of computer vision enhance business processes and provide better service to customers in the retail industry.

Guides

Top 3 things that make a traffic solution truly scalable

If you are currently considering a more scalable traffic solution, then here are three features to look for:

Articles

What is In Store Optimization?

In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.

Guides

Understanding store demand

Measuring demand offers insights into when, where and how many people are visiting your stores. Analyzing the demand for the store also sheds light on how effective your marketing and promotion campaigns are at attracting shoppers in-store.

Articles

Understanding how shoppers navigate through your stores

How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in ‘Customer Experience’ and optimize accordingly.

Articles

The problem with POS data

Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.

Articles

Data VS Privacy - The big balancing act

The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.

Guides

Post Covid-19 Retail - Part 1

In this blog post, we will be looking at some of the long-term effects to anticipate once the stores re-open. With normal life coming to a rapid stop, is important to remember that this pandemic will come to an end and normal life will return. When it does, it is very likely that the following aspects of retail will change.

Articles

Top 3 things retailers need to know about going into 2022

Retailers have suffered severe repercussions for the past two years due to lockdowns and COVID restrictions.

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