If you are currently considering a more scalable traffic solution, then here are three features to look for:
In-Store Optimization (ISO) is transforming the way that retailers look at their physical stores. Many of the processes that were once deemed unscalable can now be rolled out across entire estates.
Measuring demand offers insights into when, where and how many people are visiting your stores. Analyzing the demand for the store also sheds light on how effective your marketing and promotion campaigns are at attracting shoppers in-store.
How customers navigate through your stores has a huge impact on store performance. The concept of the customer journey allows you to visualize the friction points in ‘Customer Experience’ and optimize accordingly.
Sales data provides insights into what customers are buying, but this only represents what is happening after the decision to purchase has been made. Retailers can also benefit from understanding the events leading up to the decision to purchase and this is done by looking at how customers engage with products, spaces, and staff.
The Facebook and Cambridge Analytica incident is just one example in a string of events in recent years that underlines the difficulties of managing information and data privacy in the digital environment.
In this blog post, we will be looking at some of the long-term effects to anticipate once the stores re-open. With normal life coming to a rapid stop, is important to remember that this pandemic will come to an end and normal life will return. When it does, it is very likely that the following aspects of retail will change.