Privacy Notice

Updated 02/07/2024

This webpage sets out when and how we use your personal information that you or others provide to us.


We are Aura Vision Labs Ltd a limited liability company registered with company number 10773226 (referred to as “we”, “us” or “our”). Our registered address is 81 Rivington Street, London EC2A3AY. Aura Vision Labs Ltd is the controller and responsible for this website. We have appointed a data protection officer who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our data protection officer by email at


When you set up and access your online account via, or

When you set up and access your online account, we will use your personal information to process your registration and provide you access to your account as well as our services. The details we may collect from you when you become a customer of our services are your name, business name and email address.

To complete your registration, we will store your personal information with our third party cloud storage providers. We need to process your personal information in this way to register you as a customer of our services, and to provide the services to you, such as analysis information by email that you may have purchased as part of your registration.


When you request a demo from our website, we will use your personal information to complete your request. The details we collect from you will include your name, business name and role.

We process your personal information in this way as we have a legitimate interest to promote our business, and provide the demo you have requested from us.


When you contact us by phone, email, social media, via the website or by telephone with general queries, we may also handle your personal information (your name, contact details and the other details you provide to us) in order to provide the customer services you have asked us to. This could be when you ask us to provide more information about our services, or to explain how our site works.

We rely on our legitimate interests to promote our business and provide good customer service to handle your personal information in this way. If you contact us 2 due to something related to the contract in place between us, then contract is the lawful basis we rely on to handle your queries.


If you enquire about our services via our site or the app, we may also contact you in the future with additional offers relating to our service, unless you have asked us not to do this.

This section applies if you have opted in to receive marketing communications from us, or have previously expressed an interest in our services and not opted out.

We will handle your personal information (such as your name, email address, postal address, telephone number and sector preferences) to provide you with marketing communications in line with any preferences you have told us about.

When we send you marketing emails because you have opted-in to receive them, we rely on your consent to contact you for marketing purposes.

If you have not opted-in and we send you marketing emails, we do this because of our legitimate interest to promote the success of Aura Vision.

Every email we send to you for marketing purposes will also contain instructions on how to unsubscribe from receiving them.

You are not under any obligation to provide us with your personal data for marketing purposes.

You can tell us that you do not want your personal information to be processed in this way at any time by contacting us at or, where relevant, by following the unsubscribe link shown in every marketing communication you receive from us.


When you attend an event where we are either hosting or in attendance (such as Retail Week Tech and Consumer Electronics Show (CES)), we may collect the following information from you: name, business name, address, email address and phone number. If you are already a registered user of our services and register to attend an event, we will use those details we already hold on file for you to confirm your booking. The details we collect from you will include your name, business name, address, email address and phone number. We need to use your personal information in this way to complete the booking contract between us.


When you enter into the recruitment process with us by email, phone or other method including via third party recruiters, we will also handle your personal information (your name, contact details, recruitment information (for example right to work documentation and references), qualifications and accreditations, psychometric test results and any additional information provided by our recruitment partners.

We will use your personal information to assess your suitability for our available roles. We do this to perform a contract or to take steps at your request, before entering into a contract.

Where we process your right to work documentation, we will do so to comply with our legal obligations.


We will also use your personal information to provide you with a more effective user experience (such as by displaying services we think you will be interested in).

Our use of your information in this way means that your experience of our site will be more tailored to you, and that the services you see on our site may differ from someone accessing the same site with a different history or browsing habits.

We will also use your personal information for the purposes of making our site more secure, and to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

We process your data for this reason because we have a legitimate interest to provide you with the best experience we can, and to ensure that our site is kept secure.

You can prevent us from using your personal information in this way by using the 'do not track' functionality in your internet browser. If you enable the do not track functionality, our site may be less tailored to your needs and preferences.


We will transfer your personal information to a third party:

if we sell or buy any business or assets, we will provide your personal information to the buyer (but only to the extent we need to, and always in accordance with data protection legislation);

or if Aura Vision or the majority of its assets are acquired by somebody else, in which case the personal information held by Aura Vision will be transferred to the buyer.

We process your personal information for this purpose because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal information in this way, the buyer of our business may not be able to provide services to you.

In some circumstances we may also need to share your personal information if we are under a duty to disclose or share it to comply with a legal obligation.


Information we collect about you: When you visit our site we will automatically collect the following information:

technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, screen resolution, operating system and platform;

information about your visit, including the full Uniform Resource Locators, clickstream to, through and from our site (including date and time), page response times, download errors, 4 length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page;

details of your mouse movements and mouse clicks to map your journey when you visit This is provided by a third party called LogRocket;

errors which happen during use of our website, so we can find and fix bugs and errors to improve the site. This is provided by a third party called Sentry; and

information gathered via our live chat plugin on the landing page of and This is provided by a third party called Drift.

Information we receive from other sources:
We are also working closely with third party advertising networks, analytics providers, hosting providers and search information providers from whom we may also receive general aggregated anonymous information about you.

We will combine the information you provide to us with information we collect about you.

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer's browser or hard drive if you provide your consent.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

All information you provide to us is stored on our secure servers or those of our third party data storage providers.

Whenever we transfer your personal information outside of the EEA, we ensure it is protected by making sure at least one of the following safeguards is in place: by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European Commission; by using specific contracts approved by the European Commission which give your personal information the same protection it has within the EEA; and where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

To keep this privacy policy as short and easy to understand as possible, we have not set out the specific circumstances when each of these protection measures are used. You can contact us at for the details as to how we protect specific transfer of your data.


Where you have requested a demo via our website, we will retain your data until you expressly state you do not wish to obtain our services or otherwise a period of 1 year, to ensure that we are able to assist you should you have any questions, feedback or issues in connection with the demo.

Where we have used your personal information to contact you for marketing communications, if you have opted-in we will contact you at least every 2 years to ensure you are happy to continue receiving electronic communications.

If you tell us that you no longer wish to receive marketing communications from us, we promise to stop sending them to you.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or legal requirements.

To determine the appropriate retention period for the personal information we hold, we consider the amount, nature and sensitivity of the personal information, the risk of harm from unauthorised use or disclosure of your personal information, the reasons why we handle your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances (such as for product analysis purposes) we may anonymise your personal data so that it can no longer be associated with you for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


You have various rights under data protection laws which you can exercise by contacting us. The easiest way to do this is by email at

Request access to your data (commonly known as a "subject access request"). This enables you to receive a copy of the data we hold about you and to check that we are lawfully processing it.

Request correction of the data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected. lawfully processing it.

Request erasure of your data. This enables you to ask us to delete or remove data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your data where you have exercised your right to object to processing (see below).

Object to processing of your data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your data for direct marketing purposes, research or statistical purposes.

Request the restriction of processing of your data. This enables you to ask us to suspend the processing of data about you, for example if you want us to establish its accuracy or the reason for processing it.

Request the transfer of your data to another party.
Privacy law is often complicated, and whether these rights are available to you sometimes depends on the types of data we are handling, as well as why we are handling it. If you would like to exercise any of these rights, please contact us using the details at the bottom of this notice. You always have the right to lodge a complaint with us or the Information Commissioner's Office, the supervisory authority for data protection issues in England and Wales.


Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates.

Our site connects you to different websites. If you follow a link to any of these websites or use our services, please note that you have left our site and these websites have their own privacy policies.

We do not accept any responsibility or liability for these policies or websites. Please check their policies before you submit any personal information to these websites.

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or post.

Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to:

35 Kingsland Rd
E2 8AA


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