c2c recovered lost ticket revenue and improved the passenger experience using Aura Vision's AI-powered footfall analytics — deployed instantly on existing CCTV infrastructure.
About c2c
c2c is an award-winning train operator serving 26 stations between Fenchurch Street and Shoeburyness. Renowned as one of the UK's most punctual and popular operators, c2c is committed to delivering a seamless and reliable passenger experience.
Why c2c chose Aura Vision
c2c experienced challenges with barrier maintenance due to the Covid-19 pandemic. In order to minimise interruptions to their passenger service, gates were left open, meaning ticket revenue was lost during times of high traffic volume. c2c partnered with Aura Vision to improve their passenger experience through faster and more efficient service at ticket barriers while recapturing lost ticket revenue during maintenance and down times. While stations have comprehensive camera coverage, a key requirement was fast deployment using the station's existing camera infrastructure.
The solution: Powered by Aura Vision
Aura Vision integrated with the existing analogue camera infrastructure and captured highly accurate foot counts, even during very busy periods. Knowing exactly how many passengers moved through open gates enabled c2c to reclaim lost ticket sales.
- Rapid Deployment — No new sensors required; plug-and-play with existing CCTV cameras
- 99% Accuracy — Maintains precision even in high-density crowds
- Scalable Solution — Works seamlessly across multiple stations and layouts
- Hands-off Operation — Fully automated; no staff intervention required
The value delivered
c2c leveraged Aura Vision's analytics to achieve actionable outcomes:
- Reclaimed Lost Revenue — Entry counts evidencing volume of purchases
- Non-intrusive Solution — No impact to the customer journey, or staff interventions required
- Zero Impact to Headcount Planning — No input or monitoring required from staff. The solution is self-sufficient
Actions and impact
Aura Vision empowered c2c to minimise losses and grow revenue.
- Revenue Recovery — Accurately quantified passengers moving through open gates to reclaim lost ticket sales
- Zero Disruption — No impact on passenger journeys or station operations
- Operational Efficiency — Automated system required no staff input or monitoring
- Cost Optimisation — Leveraged existing camera network — no new hardware or installation cost
These advancements would ensure that c2c could maintain revenue integrity and customer satisfaction even during maintenance or peak periods.
