Aura Vision’s metrics can be used far beyond traditional retail. We partnered with Bedford City Council to analyse people movement, counting over 22 million visitors each year. Our actionable insights — segmented by age and gender — are helping the council validate multi-million-pound regeneration plans.
Bedford Borough Council is the local authority responsible for providing public services and community development across Bedford and its surrounding areas in Bedfordshire, England. As a unitary authority, it oversees a wide range of services including education, transport, waste management, housing, and economic regeneration.
Bedford City Council is focused on improving local infrastructure, supporting sustainable growth, and delivering efficient, data-driven services that enhance the quality of life for residents and businesses alike. With over 14 million visitors to the town centre annually, Bedford Council needed a solution that would deliver highly accurate customer flow counts and identify trends across demographics. Aura Vision's solution can help:
Bedford City Council deployed Aura Vision’s full-store analytics across its town centre utilising exitsing CCTV cameras - no need for additional cameras to be installed. The solution delivered:
Bedford City Council continues to use Aura Vision's rich analytics to track changes in footfall volumes and prioritise multi-million-pound infrastructure investments. The solution is fully anonymous and simple to set up, keeping deployment costs low while ensuring full GDPR compliance.
