In a till-less retail concept where customers engage with brand zones and buy exclusively online, Aura Vision delivered the accurate, actionable insights needed to measure attraction and engagement.
About Situ Live
Situ Live was a unique experiential retail destination that reimagined how people discover and experience products. Located in the UK's largest shopping centre, Westfield London, it blended physical and digital shopping by showcasing curated brands across home, tech, fitness, and lifestyle. Visitors could interact with products in real-life settings, supported by storytelling and live demonstrations, before purchasing online via QR codes. Designed to bring products to life and bridge the gap between in-store experience and online convenience, Situ Live created a new standard for immersive, connected retail.
Why Situ Live Chose Aura Vision 📝
Situ Live’s innovative approach to retail demanded equally innovative analytics. As a non-traditional retailer, many customer journeys continued online instead of the typical in-store till conversion. So participating brands needed meaningful metrics to understand in-store engagement and its wider impact.
Aura Vision provided the ability to:
- Understand demographics: Segment visitors at entrances and product areas to identify audience behaviour.
- Measure attraction and engagement: Capture both passing and in-store traffic to reveal the store’s true draw and interaction patterns.
- Occupancy: Measure volumes of customers to maintain safe social distancing limits
- Optimise store design: Analyse movement flows and dwell times to guide future layout decisions.
- Evaluate displays and campaigns: Measure how visual merchandising and marketing activations influenced key demographics and capture rates.
The Solution: Powered by Aura Vision ⚡
By integrating Aura Vision’s computer-vision analytics, Situ Live gained actionable insights into how shoppers engaged with the space and showcased brands:
- Staff to customer coverage: Heatmaps revealed zones where customer engagement was high but staff coverage was low.
- Optimised Merchandising: Dwell time and entry rate metrics highlighted which product areas drove the most engagement.
- Measured Campaign Effectiveness: Audience demographics confirmed alignment with targeted marketing efforts.
- Enabled Data-Driven Decisions: Custom reports empowered brand partners and the Situ Live team to refine merchandising, marketing, and store operations.
The Value Delivered 💵
Aura Vision's actionable insights supported the Situ Live team with:
- Optimised staff allocation, using Aura Vision's unique heatmaps, the Situ team quickly identified hot spots for customer engagement and prioritised staff allocation to maximise sales conversion.
- Increased visibility into shopper engagement, enabling brand partners to understand how customers interacted with their displays and experiences.
- Identified opportunities to improve store flow and dwell time, leading to more consistent engagement across key zones.
- Enhanced reporting for brand partners, turning qualitative experiential insights into quantifiable performance metrics.
