Krys Group uncovered a €1.1m revenue uplift opportunity by using Aura Vision’s unique service-area metrics to identify ways to reduce queue times and prevent walk-outs.
KRYS GROUP is a leading French optician-co-operative founded in 1966. With a network of around 1,600 stores across its brands, it brings together over 6,000 employees and serves more than 10 million customers. The group operates under four main banners and spans both optics and hearing-care markets, combining retail distribution with manufacturing capabilities in France. This dual role as producer-distributor, together with its cooperative model, gives KRYS GROUP a strong platform for growth, innovation and customer-centric services.
Why Krys Group Chose Aura Vision 📝
With ambitions to evolve their store design and accelerate network expansion, Krys Group recognised the need to move beyond traditional footfall counters. They wanted richer insights on customer behaviour inside their stores including time spent in product areas, service zones and queues. Aura Vision’s anonymous analytics provided the demographic and behavioural intelligence they needed, including:
- Accurate footfall & traffic metrics: In-store and passing-traffic insights to refine store strategies for new locations.
- Product zone engagement: Detailed analysis of shopper movement to guide layout decisions across different store sizes and formats.
- Service areas & queues: Measurement of queue times, service-desk utilisation and customer flow
The Solution: Powered by Aura Vision ⚡
Krys Group deployed Aura Vision’s full-store analytics across three pilot stores, creating a blueprint for future rollouts. The solution delivered:
- Store re-fit effectiveness: Monitoring outside and inside traffic from launch day onward.
- Demographic heatmaps: Tracking customer movement, dwell and engagement across the shopfloor.
- Capture rate analysis: Measuring passer-by traffic, entries and the impact of window displays and campaigns.
- Product-level insights: Impressions, dwell times and demographic splits for each display.
- Service-area analysis: Understanding service-desk utilisation, seating-area behaviour and queue times
The Value Delivered 💵
Aura Vision’s insights uncovered significant opportunities that could be replicated across the wider estate, including:
- Revenue uplift opportunity: Queue and service-desk analysis revealed a strong correlation with sales conversion — highlighting a €1.1m uplift opportunity.
- Optimised merchandising: Demographic insights showed the highest-converting customer group was females aged 55–64.
- Store re-design: A/B testing demonstrated the impact of seating areas in reducing walk-outs during peak periods.
- Data-driven decisions: Tailored reporting supported operations, merchandising and marketing teams with clear, actionable recommendations.
Actions and Impact 🎬
Aura Vision empowered Krys Group to transform its physical retail strategy by:
- Redesigning stores based on demographic and movement-path insights.
- Enhancing customer experience through improved layouts and service-zone optimisation.
- Refining marketing campaigns using measurable, location-specific impact data.
These advancements could significantly improve store performance and unlock meaningful revenue potential across Krys Group’s growing retail network.
