About Centrepoint
Centrepoint is the Middle East's largest non-food retailer, with 100+ stores and 35 million customers annually across the GCC and MENA region.
Why Centrepoint chose Aura Vision
Centrepoint introduced self-service checkouts to reduce queues and improve the customer experience but they lacked visibility into how these checkouts compared to staffed PoS in performance, capacity, and potential lost sales.
Using Aura Vision's Basket Recovery tools, Centrepoint were able to monitor queue times and checkout transaction times at each PoS to mitigate lost sales revenue opportunities before they become an issue, delivering 4X ROI each year.
- Queue times — Segmenting self-serve and staff operated checkouts to identify bottlenecks
- Transaction times — Pinpointing trends at a demographic level
The solution: Powered by Aura Vision
Aura Vision's unique insights paved the way for adoption across future store checkout planning. The solution delivered:
- 99% accuracy — Across queue and checkout entry counts
- Segmentation — Between staffed and self-serve PoS
- Basket Recovery Measures — Identified lost sales risk across peak times
- No new sensors or cameras — Aura Vision uses the existing CCTV camera infrastructure
- Rapid deployment — Aura Vision's plug and play device is up and running in minutes
The value delivered
Aura Vision's insights presented multiple actionable outcomes that would bear a significant ROI:
- Transaction Times — Staffed registers were 3X faster than self-service checkouts
- Revenue Recovery — Queue management improvements would drive $34K in additional weekly sales
- Workforce Optimisation — Data revealed inconsistent staff-to-customer ratios
- Store Layout — Identified areas at high capacity, with up to $14K in lost weekly sales due to queue abandonment
Actions and impact
Using Aura Vision's unique queue metrics, Centrepoint was able to identify basket-abandonment risks at self-serve checkout areas and allocate existing staff resources more effectively.
Retailers can leverage Aura Vision's unique cash desk insights to inform store layouts and checkout zones, transforming both customer experience and operational efficiency.
These outcomes would help position Centrepoint as a category leader in retail innovation whilst delivering significant revenue growth and cost savings.
